Perceptions and Preferences for Using Native Plants in Residential Landscapes

Residential yards are underappreciated and under-studied urban ecosystems. While there is a slow paradigm change taking place for using native plants in urban landscapes, little is known about the perceptions and preferences for native landscapes and the inclination to use native plants in residential yards. For this study, two plots were designed and planted with native plants to resemble residential gardens, and site visit surveys were used to collect data. Likert scale and checkbox questions with additional written comments were used to assess perceptions and preferences on the aesthetics, maintenance, environmental value, and willingness to adopt a native plant garden. The results were mostly positive; a high majority of respondents found the yards aesthetically pleasing, well-maintained, and very good for the environment. Although perceptions were positive, the results for willingness to use native plants in their own yard were nearly equal between willing and not willing/neutral. However, a high majority stated their likelihood to use native plants would increase if they knew more about the ecological benefits. The knowledge gained from this study will help (1) designers to create ecology-based aesthetic landscapes, (2) policy-makers to craft ecology-focused landscape codes and ordinances, and (3) educators and advocates to target behaviors and preferences in educational materials and social marketing campaigns.