Green Transition and State-Level Actions to Scale Up Mobility-as-a-Service Initiatives: Discussing Universities’ Role and Relevance

The decarbonisation of the transport sector is a cornerstone of the European Green Deal, necessitating a transition toward integrated, digital, and sustainable mobility solutions such as Mobility-as-a-Service (MaaS). While early MaaS implementations were characterised by local bottom-up experiments, recent state-level actions mark a shift toward large-scale systemic deployment. This paper investigates the evolving role of universities within this transition, using MaaS4Italy initiative as a primary case study. Through a qualitative analysis of 11 pilot projects, conducted between January and July 2025, the research examines how academic institutions have been integrated into the national governance framework, transitioning from traditional living labs for technical testing to pivotal institutional anchors and governance buffers. The findings reveal a dual role for universities: as scientific partners and as neutral mediators. However, a relevant paradox is highlighted as well: while the institutionalisation of universities de-risks public investment and fosters data-sharing trust, it may simultaneously limit their potential as high-density operational testbeds for innovative Corporate MaaS (CMaaS) solutions. Present research supports a broader understanding for policymakers, thus underscoring the importance of formalising the role of intermediary institutions to ensure the long-term sustainability and scalability of smart mobility ecosystems. These insights prove to be pivotal towards the implementation of multi-level environmental governance mechanisms and the strategic use of recovery funds to catalyse the transition toward climate neutrality.