From Exposure to Action? Natural Disasters and the Environmental Proactivity of Chilean Micro-Enterprises

As climate-driven disasters intensify globally, this study investigates how environmental volatility influences the pro-environmental initiatives of micro-entrepreneurs in Chile. While Chile possesses world-class seismic resilience, the 2020–2025 period marked a dramatic shift toward hydro-climatological extremes, including mega-fires and catastrophic flooding. Integrating construal level theory, protection motivation theory, and the concept of focusing events, this research examines the psychological and structural drivers of business adaptation. Results indicate that residing in disaster-prone regions is insufficient to trigger proactivity; instead, a stark distinction exists between abstract geographic proximity and the behavior triggered by personal exposure. Furthermore, mediation analysis provides mixed support for the role of business profit; while profit loss negatively mediated equipment efficiency and recycling, the magnitude was marginal. This coping gap suggests that resource-constrained actors favor low-cost survivalist tactics over systemic shifts due to depleted organizational slack. Ultimately, the study highlights that disasters are powerful but inefficient teachers; without addressing technical and financial barriers to mitigation, global supply chains remain fragile despite localized disaster experiences.