Strengthening Production Systems in Social Organizations: Application of IRA Principles and the WWP Model in the Tejemujeres Cooperative

The overall objective of the study was to propose the application of the IRA principles and the WWP model in the Tejemujeres Cooperative, with the aim of strengthening its production and management system without compromising its social identity. To this end, a mixed descriptive and explanatory methodology was used. Surveys were conducted among the organization’s 110 members, and focus groups were conducted with internal and external stakeholders, in addition to a review of documents and bibliographic sources. This revealed structural limitations in the production system, such as a shortage of raw materials, low innovation, marketing difficulties, and limited technical training. However, the perception of economic sustainability remained positive, thanks to the social and cultural cohesion of the cooperative. Likewise, most of the members expressed openness to incorporating IRA principles and the WWP model, highlighting training, active participation in decision-making, strengthening internal governance, and creating commercial networks as priorities. In conclusion, it was determined that Tejemujeres’ main strength lies in its community identity and human capital, rather than in traditional economic indicators. The proposed theoretical frameworks were found to be relevant and adaptable to the context of the organization. Finally, a hybrid strategy is proposed that combines the participatory flexibility of the WWP model with the methodological rigor of the IRA principles, which will enable the cooperative to consolidate an innovative, sustainable, and culturally legitimate production system.