Challenges and Solutions in Green Innovation Practices: A Case Study of a Manufacturing Firm in Turkey

This study aims to identify the fundamental barriers to the implementation and success of green innovation practices in Turkey, a developing country, through in-depth interviews, as well as to determine strategies to address the causes of these barriers. Responses to semi-structured questions were collected through interviews of employees in management positions, and qualitative data analysis was performed using the content analysis module in the Maxquda24 program. Following interviews with 11 participants, a total of 150 codes were generated under four themes. Drawing on the participants’ experiences regarding how green innovation practices should be converted into competitive advantages from a broad perspective, possible strategies and solutions to emerging problems were examined under each theme. A review of the literature revealed that the vast majority of studies on green innovation practices are based on quantitative methods and do not include case studies; thus, there remains a lack of practical explanations. There are gaps in the literature regarding the steps followed and the types of strategies developed by companies that have successfully implemented green innovation practices. In particular, studies addressing the obstacles encountered in green innovation practices lack information on how to solve these problems.