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Organizational Challenges and Solutions in Circular Economy Implementation

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  • Vladislav Maksimov

    (Bryan School of Business and Economics, University of North Carolina at Greensboro, Greensboro, NC 27412, USA)

  • Sabine Brice

    (Bryan School of Business and Economics, University of North Carolina at Greensboro, Greensboro, NC 27412, USA)

Abstract

The circular economy (CE) has emerged as a compelling alternative to the dominant linear “take–make–waste” model, which has contributed to environmental degradation, resource scarcity, and social inequalities across global value chains. By emphasizing the reduction in waste, the circulation of products and materials at their highest value, and the regeneration of natural systems, CE offers a pathway toward more sustainable and resilient forms of production and consumption. Despite its growing prominence, organizational implementation of CE remains uneven and challenging. This paper synthesizes current developments on CE implementation in business, with particular attention to environmental, economic, and social dimensions. Building on this synthesis, the paper identifies key internal and external challenges and proposes a practical framework outlining seven transition steps for organizations, ranging from strategic commitment and governance to monitoring and continuous improvement. Two case vignettes from the consumer goods and fashion industries illustrate how firms implement circular principles through business model innovation, supply-chain collaboration, and consumer engagement, while also highlighting ongoing limitations and trade-offs. Overall, the paper demonstrates that while the transition to a circular economy is complex, it is achievable through coordinated organizational change, stakeholder involvement, and systemic innovation, offering benefits for businesses, society, and the environment.

Suggested Citation

  • Vladislav Maksimov & Sabine Brice, 2026. "Organizational Challenges and Solutions in Circular Economy Implementation," Sustainability, MDPI, vol. 18(4), pages 1-14, February.
  • Handle: RePEc:gam:jsusta:v:18:y:2026:i:4:p:1829-:d:1861880
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