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Destination Personality, Experience, and Loyalty: Insight into Perceived Destination Resilience in Osaka Kansai, Case of Korean Travelers in Osaka Expo 2025

Author

Listed:
  • Eunice Minjoo Kang

    (College of Foreign Studies, Kansai Gaidai University, Hirakata 573-1001, Osaka, Japan)

  • José R. Gutiérrez

    (Department of Business Administration, ESIC University, Pozuelo de Alarcón, 28223 Madrid, Spain)

  • Yoon-young Ahn

    (College of Hospitality and Tourism, Sejong University, Gwangjin-gu, Seoul 05006, Republic of Korea)

  • Seul Ki Lee

    (College of Hospitality and Tourism, Sejong University, Gwangjin-gu, Seoul 05006, Republic of Korea)

Abstract

This study examines how destination personality, destination experience, and destination loyalty contribute to perceived resilience in Osaka-Kansai, particularly in the contextual backdrop of Expo 2025. The purpose of the research is to develop a sustainable perspective lens for understanding destination loyalty and perceived destination resilience in vulnerable situations and mega events. The empirical analysis is based on an online survey of 198 Korean travelers who have previously visited the Osaka-Kansai area, one of the most preferred outbound destinations for this market. The study explores perceptions of destination resilience amid post-pandemic recovery, exposure to natural disasters, and the anticipated shift from mega-event driven visibility and overtourism to sustained visitor interest and loyalty. The findings provide a sustainability-oriented framework for understanding relationships and offer both theoretical and practical implications for destination management in contexts characterized by uncertainty and long-term transformation.

Suggested Citation

  • Eunice Minjoo Kang & José R. Gutiérrez & Yoon-young Ahn & Seul Ki Lee, 2026. "Destination Personality, Experience, and Loyalty: Insight into Perceived Destination Resilience in Osaka Kansai, Case of Korean Travelers in Osaka Expo 2025," Sustainability, MDPI, vol. 18(3), pages 1-19, February.
    • Handle: RePEc:gam:jsusta:v:18:y:2026:i:3:p:1597-:d:1857220
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