Trophy Value as a Driver of Sustainable Game Management and Hunting Tourism in Croatia

Analysis of game management and trophy game populations in Osijek-Baranja County shows that this region is one of the most valuable hunting areas in Croatia, with rich populations of red deer, roe deer, and wild boar, as well as stable annual population growth. The methodological framework included products and services in hunting based on data analysis from the Croatian Hunting Association, big-game trophy records (ETD forms), the Central Hunting Register, and the official price list of game culling and hunting services. Data on harvests and trophy values indicate long-term population stability and high economic potential of hunting, with red deer generating the highest total revenue (EUR 7.29 million), while roe deer and wild boar contribute to overall stability and harvest volume. The total trophy value over 12 hunting seasons reaches EUR 11.99 million, underscoring the economic importance of hunting tourism for local communities. Differences among hunting ground users suggest that private companies and the state company Croatian Forests Ltd. often achieve higher trophy values, while county hunting associations report more modest results. However, regression analysis shows there is not a strong statistical correlation between management structure and trophy outcomes, highlighting the significant influence of ecological and spatial factors on game quality. International hunters, primarily from Germany and Austria, represent a key segment of demand, confirming the market potential for further development of hunting tourism. Despite the rich natural base, results indicate the need for better marketing approach, digital visibility, and integration of hunting products with other forms of tourism, such as gastronomic, wine, and nature tourism. Effective positioning of Croatia as a competitive hunting destination requires adaptation to contemporary market trends and adherence to international sustainable management guidelines (FAO, ELC, CBD). In conclusion, hunting in Croatia represents an important non-wood forest product and a vital resource for rural and economic development. Sustainable population management, quality promotion, and integration of traditional and innovative practices are essential for reinforcing biodiversity conservation, supporting community livelihoods, and strengthening Croatia’s role in the European and global hunting-tourism market.