Does Gen-AI Enhance the Link Between Entrepreneurship Education and Student Innovation Behavior? Insights for Quality and Sustainable Higher Education

Education in entrepreneurship offers university students the opportunity to develop sound problem-solving and critical-thinking dexterity, which are crucial for navigating contemporary higher education. This research explores the opportunities and challenges of education in entrepreneurship within universities based in Lebanon, focusing on the role of fostering entrepreneurial alertness/awareness. This paper further examines how emerging technologies—specifically Generative Artificial Intelligence (Gen-AI)—impact these relationships. In spite of the increasing relevance of entrepreneurship, the results reveal constant limitations in students’ innovation and creativity, together with a lack of mentorship and training prospects for teachers. The study underlines the importance of integrating innovative systems, digital technological means, and sustainable education values to support SDG 4 (Quality Education) and reinforce learning quality environments. To empirically explore the relationships between the variables, the research uses a quantitative research design, using SmartPLS4 to investigate the structural paths between entrepreneurship education, student innovative behavior, entrepreneurial alertness, and the use of Gen-AI. Our data was collected from 197 participants through a validated survey scheme, together with insights received from instructors and students. The results indicate that instructors consider entrepreneurship education positively and recognize the potential of Gen-AI to improve teaching quality, encourage entrepreneurial alertness, and strengthen quality learning practices. Students also highlighted their requirement to acquire new skills and access new opportunities to enhance their decision-making abilities. Generally, the results/findings suggest that entrepreneurship education—emboldened by entrepreneurial alertness and moderated by Gen-AI—plays a vital role in improving students’ innovative behaviors and progressing SDG 4 through high-quality, inclusive, and transformative higher education.