Towards a Framework for Sustainable Winter Tourism at Lake Baikal: A Case Study of the Ice Sculpture Festival “Olkhon Ice Fest”

Ice and snow tourism (IST) is a significant global trend, offering Russia opportunities for tourism growth and seasonal diversification. This study investigates the potential of ice and snow art as a distinct subcategory of IST on Lake Baikal. Our research is based on an analysis of academic publications and official policy documents, field surveys conducted in winter 2025, and stakeholder consultations, with the “Olkhon Ice Fest” serving as a case study. The findings indicate a clear shift toward IST, with the number of winter tourists on Olkhon Island increasing by 70% between 2021 and 2024. The festival’s key features—its use of the natural ice landscape, a unique artistic technique, an explicit ecological focus, and strong entrepreneurial initiative—support the development of a conceptual model of IST on Lake Baikal grounded in ecotourism principles. Ensuring the long-term sustainable development of IST in the region requires improved governance, infrastructure, and transport systems, as well as support for green businesses and increased environmental awareness among tourists. This study contributes to the ongoing discourse on sustainable winter tourism by demonstrating the interconnections among environmental sustainability, socioeconomic benefits, and cultural innovation, thereby situating local IST practices within the broader framework of the United Nations Sustainable Development Goals (SDGs).