Counterurbanisation in Poland: Have “City Dwellers” Begun to Appreciate the Quality of Life in the Countryside?

Sustainable development affects the quality of life of spatially diverse populations, and the pursuit of improved living conditions—both objective and subjective—is often associated with residential relocation. This article examines population movements from urban to rural areas outside agglomerations. Quantitative research was first conducted to assess population changes in rural areas in Poland between 2002 and 2024 and to determine the role of urban-to-rural migration in this process. The second stage consisted of qualitative research conducted among residents of selected Polish villages. The results indicate that the largest scale of migration from urban to rural areas outside agglomerations occurred in the western part of the country, particularly in the Dolnośląskie and Wielkopolskie Voivodeships, which are characterised by high levels of socio-economic development and good spatial accessibility. New residents—counterurbanists—primarily selected areas with high natural values. The decision to relocate to the countryside stemmed mainly from a desire for lifestyle change. In many cases, the opportunity to live in rural areas enabled newcomers to realise their aspirations of establishing their own businesses, which improved both their quality of life and that of the local community.