Business Management of Human Capital in the Hotel Sector: Organisational Resources and Talent Retention from a Job Demands–Resources Perspective

This study examines the determinants of talent retention in the hotel sector of Extremadura, a peripheral European region facing depopulation, labour scarcity and structural limitations that threaten the sustainability of its human capital base. Grounded in the Job Demands–Resources (JD-R) theory, the research analyses how a set of key labour resources, specifically professional training, organisational trust, job satisfaction and sustainability commitment, influence employees’ intention to remain in their organisations. These resources are conceptualised as organisational and motivational mechanisms that enhance employees’ capacity to cope with job demands and reinforce their attachment to the organisation. A quantitative survey was conducted with hotel-sector employees in Extremadura; 255 questionnaires were validated, and the proposed structural model was tested using SEM. The findings show that organisational trust is the strongest predictor of retention, followed by professional training and sustainability commitment, while job satisfaction also exerts a significant, though more moderate, effect. These results indicate that enhancing fairness perceptions, strengthening continuous training pathways and integrating sustainability-oriented values are essential strategies for retaining qualified personnel in territories with limited external opportunities. Rather than measuring human capital sustainability directly, the study shows that talent retention operates as a central empirical mechanism through which the sustainability of human capital can be supported in peripheral tourism economies. It concludes by highlighting the need for managerial practices that support transparent leadership, structured professional development and participatory sustainability initiatives, and encourages future research to incorporate longitudinal designs and direct measures of human capital sustainability.