Generative Artificial Intelligence for Sustainable Digital Transformation in Agro-Environmental Higher Education in Ecuador

This study analyses the integration of Generative Artificial Intelligence (GenAI) in agro-environmental higher education in Ecuador, focusing on its contribution to sustainable digital transformation aligned with Sustainable Development Goals (SDGs) 4 and 9. The research was conducted at the Faculty of Agricultural and Environmental Engineering (FICAYA) of Universidad Técnica del Norte (UTN) using a quantitative, cross-sectional, and analytical design. A validated digital survey grounded in established technology-acceptance frameworks—the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT) was administered to 94% of the student population, showing satisfactory internal consistency (Cronbach’s α = 0.87). Data was analysed using descriptive statistics and multivariate techniques, including Principal Component Analysis (PCA) and k-means clustering. The results obtained in Microsoft Forms ® indicate that ChatGPT-5 is the most widely used GenAI tool (54.2%), followed by Gemini (11.9%). Students reported perceived improvements in academic performance (62.5%), conceptual understanding (74.6%), and task efficiency (69.1%). PCA explained 67% of the total variance, identifying three latent dimensions: effectiveness and satisfaction, institutional access and support, and ethical concerns versus operational benefits. Furthermore, k-means clustering (k = 2) segmented users into two distinct profiles Integrators, characterised by frequent use and positive perceptions, and Cautious Users, exhibiting lower usage and greater ethical or technical concerns. Overall, the findings highlight GenAI as a catalyst for sustainable education and underline the need for institutional and ethical frameworks to support its responsible integration in Latin American universities.