Shifting Consumer Perceptions and Purchase Intentions of Mango Cultivars: A Case Study of the Italian Tropical Fruit Market

Consumer perception and sensory satisfaction play a critical role in shaping sustainable food consumption patterns, purchase intention, and repeat purchasing behavior within modern food systems. This study evaluated the physicochemical and sensory attributes of five imported mango cultivars (Tommy Atkins, Kent, Palmer, Osteen, and Sindhri) sold in Florence, Italy, to examine how quality characteristics influence consumer acceptance and sustainable food choice behavior. Physical and chemical analyses included fruit weight, peel color, firmness, total soluble solids, titratable acidity, and pulp characteristics. Sensory evaluation was conducted using a trained panel to assess visual appearance, sweetness, sourness, aroma, juiciness, texture, pleasantness, naturalness perception, overall judgment, and purchase intention before and after consumption. Significant differences were observed among cultivars for several quality and sensory parameters. Sindhri exhibited the highest sweetness and strong consumer acceptance, while Palmer achieved the highest overall judgment and purchase intention after tasting. Kent demonstrated superior visual color and firmness attributes, whereas Tommy Atkins showed higher fibrousness and lower overall consumer acceptance. The findings demonstrate that sensory characteristics are strongly associated with consumer perceptions and purchase intentions, underscoring the importance of cultivar-specific quality profiling in sustainable food marketing strategies. Understanding consumer-oriented quality preferences may support more sustainable imported fruit supply chains by improving consumer satisfaction, reducing dissatisfaction-related food waste, and enhancing sustainable consumption patterns in the growing Italian tropical fruit market.