The Friendly Interaction Between Humans and Forest Ecology: A Hybrid Model Reveals the Mechanism of Sensory Impressions Influencing Environmental Responsibility Behavior

The sustainable development of forest ecotourism relies on the effective stimulation of tourists’ environmentally responsible behavior, and the intervention of participatory art and aesthetics provides a new driving force for this process. Taking Xiqiaoshan National Forest Park (Nanhai Land Art Festival) as a case study, we propose an extended stimulus–organism–response (S-O-R) theoretical framework to reveal the psychological perception and transmission mechanism of participatory art and aesthetic experience in empowering the sustainable development of ecotourism. We used a hybrid approach combining PLS-SEM and artificial neural networks (ANNs) to analyze survey data from 596 Chinese tourists. The study found that sensory impressions driven by art and aesthetics significantly and positively influence tourists’ natural connections, perceived value, and ecotourism attitudes. These three constructs function as significant parallel mediators between sensory impressions and environmentally responsible behavior, while chain mediation effects are statistically significant but of small magnitude. The new environmental paradigm (NEP), conceptualized as an individual trait boundary condition, exhibits a significant negative moderating effect on the relationship between sensory impressions and connectedness to nature. ANN sensitivity analysis further complements the findings by demonstrating the prominent nonlinear predictive role of ecotourism attitudes in behavioral transformation. This study extends the application boundaries of the S-O-R theory to art-integrated ecotourism research, clarifies the internalization process of tourist experiences from sensory perception to behavioral enactment, and provides empirical evidence for forest tourism managers to optimize experience design and implement differentiated guidance strategies.