Individual Producer Responsibility and Consumer-Integrated Environmental Protection: A Multi-Level Framework for Circular Governance of Manufactured Products and Marine Plastics

Extended producer responsibility (EPR) is intended to link producer design decisions to end-of-life costs, but collective EPR schemes typically weaken this link by routing funding through producer responsibility organisations. We develop a multi-level framework of consumer-integrated environmental protection (CIEP) and argue that individual producer responsibility (IPR), where producers bear product-specific end-of-life liability, can function as a governance mechanism that reconnects design, consumer behaviour and waste governance. This paper is a qualitative multiple-case research study—not a systematic review—which draws on three funded research projects: (i) small and medium-sized enterprise (SME) tools for design-for-recyclability, (ii) an artificial intelligence (AI) application for household waste sorting, and (iii) closed-loop recycling of fishing gear in Vietnam. Within the first project (ToCoReRaM), a PRISMA-based systematic review of web-accessible circular economy tools finds that only 2 of 23 tools are SME-accessible through standard web searches. The AI-based waste-sorting application achieves approximately 75% classification accuracy under real-world conditions. The fishing gear study demonstrates technical and economic viability of closed-loop recycling, and a survey of more than 1500 Vietnamese fishers finds 95.8% willingness to return used gear given appropriate incentives. Together, the cases show that effective circular governance requires four complementary elements: IPR-based producer accountability, SME-accessible design tools, digital consumer guidance at the point of disposal, and context-sensitive governance capacity. These findings inform policy pathways for Sustainable Development Goal (SDG) 12 and SDG 14.