Business Continuity Management as a Pathway to Sustainable Performance in Thai Digital SMEs: An Integrated Fuzzy TOPSIS and SEM Approach

Digital small and medium-sized enterprises (digital SMEs) in emerging market economies operate in disruption-biased environments where interruptions can quickly deteriorate operational reliability and long-term performance. Existing studies insufficiently integrate business continuity management (BCM) into capability-based performance models in the digital SME context, especially when focusing on operational rather than strategic perspectives in emerging market economies. Moreover, empirical evidence on how multiple organisational capabilities interact under disruption remains fragmented. This study therefore aims to prioritise the most influential capability-based determinants of sustainable performance in Thai digital SMEs using expert consensuses analysed via Fuzzy TOPSIS. This study adopted the following two-stage research design. Stage 1: A three-round e-Delphi panel ( n = 21) refined and prioritised the most influential determinant; the expert group included SME business owners (with more than 20 years of SME management experience) and relevant specialists. The consensuses were then analysed using Fuzzy TOPSIS to rank the determinants by relative importance. Stage 2: Structural Equation Modelling (SEM) using survey data from 817 Thai digital SMEs was utilised to validate the proposed capability transmission pathways, and a strong fit was demonstrated (χ 2 /df = 1.672, CFI = 0.984, RMSEA = 0.029). The study findings highlight continuity-oriented routines as a practical leverage point for SME leaders and policymakers seeking resilient and sustainable performance in digital markets, and positions BCM as an actionable strategy toward achieving these goals.