Perceptions of Social Microentrepreneurs as Innovative Role Models for University Students

With an exploratory survey administered to 101 alumni who voluntarily and anonymously participated, since its inception in 1999, in the social service program at the Yunus Center, at the Mexican public Autonomous University of Baja California (UABC), five core dimensions of entrepreneurship were assessed: learning, entrepreneurial intention, skill development, inspiration and confidence, and opportunity recognition. The findings indicate that engagement with social microentrepreneurs (marginalized and impoverished) during social service served as a facility for developing entrepreneurial skills and intentions. Over 87% reported increased inspiration, motivation, and confidence, and more than 88% identified entrepreneurial opportunities through their participation. That suggests that interaction with necessity-driven microentrepreneurs as role models can create an innovative, inclusive learning environment among university students, and a possible low-cost method approach for fostering social and economic entrepreneurship, according to the UN’s sustainable development goals SDG 4 (Quality Education) and SDG 8 (Decent Work and Economic Growth).