From Data Resources to Sustainable Data Assets: Artificial Intelligence, Executive Cognitive Style, and Sustainable Digital Development

As a non-rivalrous, replicable, and non-consumable production factor, data offers conditions for resource-efficient value creation, and the conversion from scattered data resources into measurable data assets sits at the center of firm competitiveness and sustainable allocation of digital factors. How artificial intelligence supports this conversion, and how executive cognition shapes its strength, are taken up within a framework drawing on the resource-based view, dynamic capability, and upper-echelons theory. Using 24,251 firm-year observations from Chinese A-share listed firms over 2012–2022, panel fixed-effects estimation yields a positive association between AI and data asset formation, stable across instrumental-variable estimation, propensity score matching, Heckman correction, and alternative measures of both variables. AI deepens data mining capability through stronger research and development investment and widens data-carrying capacity through expanded digital infrastructure, with the two channels opening up the relationship. Cognitive flexibility improves the fit between AI and shifting business scenarios, while cognitive complexity supports balanced allocation of technological resources across competing constraints; both characteristics strengthen the main association. The pattern is more pronounced among state-owned enterprises and firms in eastern and central regions, with industry differences less clear-cut. The findings inform differentiated policy design for sustainable digital development in emerging-market settings.