Perceived Benefits and Barriers to Artificial Intelligence Implementation in Enterprises in the Context of Sustainable Organizational Functioning

The growing importance of Artificial Intelligence (AI) in enterprises has increased interest in the organizational benefits and barriers associated with its implementation in the context of digital transformation. The study aimed to assess enterprises’ perceptions of the benefits and barriers related to AI implementation and to identify organizational factors influencing its use. The research was conducted in 2025 among 311 enterprises implementing AI-based solutions. Descriptive statistics and Shannon’s information entropy were used to analyze the degree of diversity in perceptions of implementation benefits and barriers. The results indicate that AI is primarily perceived as a tool supporting operational efficiency, particularly through time savings and task automation. The most significant implementation barrier was identified as a lack of trust in AI technology. The entropy analysis showed greater diversity in perceptions of benefits than of barriers. The study contributes to the literature by combining survey research with information entropy analysis to examine the multidimensional perception of AI implementation in enterprises.