A Gamified Platform for Engaging Consumers in Circular Economy Practices Through Smart Wardrobe Management

The textile and clothing industry has historically exerted a significant negative impact on the environment. Excessive water consumption, chemical pollution, and soil degradation are just a few of the pressing environmental concerns linked to this sector. Addressing these issues has become a priority not only for regulatory bodies, at the National and European levels, but also for the industry itself. More recently, growing attention has turned to reducing the huge volume of waste generated by consumers’ unbridled purchase of clothing. In this context, the Circular Economy (CE) and the Digital Product Passport (DPP) have emerged as complementary approaches for improving product circularity, transparency, and traceability. However, in the textile and clothing sector, their effective implementation also depends on consumer participation in practices such as prolonged use, repair, reuse, and responsible end-of-life management. This article presents EcoProve, a gamified platform designed to encourage consumer engagement with CE practices through smart wardrobe management. The platform allows users to register garments, track usage, record maintenance and repair actions, and document sharing, donation, remaking, and recycling activities. These functionalities aim both to promote more sustainable clothing-related behaviours and to support the structured recording of use phase data relevant to DPP-oriented lifecycle information. This study reports the development and pilot validation of the platform with end users. The results suggest positive effects on environmental awareness, perceived understanding of sustainable textile-related practices, and initial self-reported changes in habits associated with clothing use and disposal. The findings support the potential of gamified digital platforms to foster consumer participation in CE systems in the textile and clothing sector while also indicating the need for broader and longer-term evaluations.