Evaluating the Impact of Digital Literacy on Farmers’ Entrepreneurial Behavior Based on Microevidence from the CFPS

With the continuous development of rural digitalization, digital literacy has gradually become an important factor affecting farmers’ entrepreneurial behavior. Based on microdata from the China Family Tracking Survey (CFPS) from 2014 to 2022, this paper systematically evaluates the influence and mechanisms of digital literacy on farmers’ entrepreneurial behavior. This paper constructs a comprehensive evaluation system of digital literacy in three dimensions: digital equipment operation literacy, digital technology application literacy, and digital knowledge learning literacy. The entropy weight method is used to determine the index weight, and kernel density estimation and the Moran index method are used to analyze the temporal evolution and spatial agglomeration characteristics of digital literacy. The results show the following: (1) From 2014 to 2022, the overall level of farmers’ digital literacy in China improved significantly, but regional differences remained evident. (2) Digital literacy significantly promotes farmers’ entrepreneurial behavior, both directly and indirectly by alleviating financing constraints and enhancing social capital, while policy accessibility further strengthens this positive relationship. (3) The promotion effect of digital literacy is more significant among young people and among farmers with higher levels of education and better health. The research conclusions enrich the theoretical foundations of the digital economy and rural entrepreneurship, and provide a policy reference for promoting high-quality rural development and enhancing farmers’ entrepreneurial capacity. This study contributes to the literature by conceptualizing digital literacy as a multidimensional form of human capital and empirically demonstrating its effects on rural entrepreneurial behavior and the mechanisms underlying these effects. The findings enrich the theoretical understanding of the digital economy and rural entrepreneurship, and provide policy implications for promoting high-quality rural development and strengthening farmers’ entrepreneurial capacity.