Geoproducts in Health Spa Resorts: A Sustainable Market for Polish Spas

Health tourism, including spa-based treatments, is an important segment of global travel, and its growth reflects increasing demand for experiences that combine physical well-being with contact with nature. Polish health spa resorts are rich in balneological resources such as mineral and thermal waters, peloids, and therapeutic gases, and they offer a variety of products and services based on geoheritage. This paper introduces the concept of geoproducts—goods and services inspired by abiotic nature—and explores their role in spa tourism and sustainable regional development. Through questionnaire surveys conducted in 48 Polish spa towns, the study examines how these resources are promoted and exploited, the forms and functions of local geoproducts, and the barriers to their dissemination. The results show that, although most spas acknowledge the value of geoheritage, promotion primarily employs traditional formats and is limited in educational content. Nevertheless, there is strong local interest in developing geotourism and geoeducation, especially through the creation of unique, regionally rooted products. The study underlines the potential of geoproducts to enhance spa attractiveness, support local economies, and contribute to broader environmental awareness.