The Spatio-Temporal Characteristics and Influencing Factors of Intangible Cultural Heritage in Jiang-Zhe-Hu Region, China

Intangible cultural heritage (ICH) is deeply embedded in everyday social life, yet its officially recognized spatial distribution reflects both the independent influences of cultural traditions, development trajectories, and governance practices, and the complex interactions among them. Focusing on 494 national-level ICH items across ten categories in Jiangsu(J), Zhejiang(Z), and Shanghai(H), this study adopts a social-geographical perspective to examine both the spatio-temporal evolution and the driving mechanisms of ICH recognition in one of China’s most developed regions. After rigorous verification of point-based ICH locations, we combine kernel density estimation and the average nearest neighbor index to trace changes across five batches of national designation, and then employ the univariate and interaction detectors of the Geodetector model to assess the effects of 28 natural, socioeconomic, and cultural-institutional variables. The results show, first, that ICH exhibits significant clustering along river corridors and historical cultural belts, with a persistent high-density core in the Shanghai–southern Jiangsu–northern Zhejiang zone and a clear shift over time from highly concentrated to more dispersed and territorially balanced recognition. Second, human-environment factors—especially factors such as urban and rural income and consumption; residents’ education and cultural expenditures; and public education and cultural facilities—have far greater explanatory power than natural conditions, while different ICH categories embed distinctively in urban and rural socio-economic contexts. Third, bivariate interactions reveal that natural and macroeconomic “background” variables are strongly amplified when combined with demographic and cultural factors, whereas interactions among strong human variables show bivariate enhancement with diminishing marginal returns. In summary, these findings enrich international debates on the geography of ICH by clarifying how recognition processes align with regional development and social equity agendas, and they provide a quantitative basis for category-sensitive, place-based strategies that coordinate income policies, public cultural services, and the joint safeguarding of tangible and intangible heritage in both urban renewal and rural revitalization planning.