The Impact of Digital Marketing on Sustainable Consumption and Environmental Product Management in China: A Business Model and Legal Perspective

This paper examines the role of digital marketing in promoting sustainable consumption within the Chinese economy, with a focus on economic and environmental product management, as well as business policies. In a world where digital platforms are increasingly playing a significant role in shaping consumption patterns, more organizations are relying on digital marketing to promote sustainable products and encourage sustainable consumption habits. This study examines the role of economic feedback, legal frameworks, and sustainability in environmental policy in shaping patterns of consumption and production. Through the lens of legal-constitutional and business approaches, in other words, the paper examines the extent to which sustainable activities in the digital marketing realm foster sustainable consumption patterns that align with corporate social responsibility and environmental management. The research methods are based on secondary data, the literature review, legal thought, and analysis, considering materials published between 2016 and 2024. Moreover, the paper discusses, with specific reference to the modern Chinese corporation, the extent to which legal limitations, in addition to other factors, influence sustainable consumption patterns in contemporary sustainability strategies of the economy. This study concludes that sustainable consumption patterns, with specific reference to economic and environmental product management, can be effectively achieved in the modern economy and supply chain management.