Methodology for the Identification and Evaluation of the Tourism Potential of the Natural and Cultural Heritage Inventory

This study presents a replicable methodology for identifying and evaluating the tourism potential of natural and cultural heritage through a comprehensive inventory. It aims to enhance regional competitiveness and foster sustainable destination development. The methodology combines bibliographic review, field observation, and local surveys, and it was validated through its application in a tourist destination city in Colombia, where resources were systematically classified and evaluated using qualitative and quantitative criteria, focusing on preservation quality and market relevance. The results revealed a rich and underutilized heritage portfolio with exceptional potential in categories such as religious architecture, goldsmithing traditions, local festivals, and natural riverine ecosystems. The city demonstrated a high capacity for developing tourism products grounded in cultural identity and environmental preservation. This methodology offers a robust, adaptable tool for tourism planning, bridging heritage valuation with market relevance. By integrating structured evaluation with local knowledge, the model supports data-driven decision-making and inclusive governance—essential for combating overtourism and promoting long-term resilience in heritage towns.