IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v17y2025i24p11244-d1818680.html

Marketing and Innovation in Tourism: An Analysis of Scientific Production in Scopus and WoS

Author

Listed:
  • Glessler Vladimir Ramos-Giral

    (Department of Marketing, Tourism-Services and International Business, Faculty of Economics and Business Administration, Transilvania University of Brasov, 500036 Brasov, Romania
    Department of Tourism, Faculty of Economic Sciences, University of Holguín, Holguín 80100, Cuba)

  • Cristinel Petrișor Constantin

    (Department of Marketing, Tourism-Services and International Business, Faculty of Economics and Business Administration, Transilvania University of Brasov, 500036 Brasov, Romania)

  • Rodolfo Pérez Lavandera

    (Department of Marketing, Tourism-Services and International Business, Faculty of Economics and Business Administration, Transilvania University of Brasov, 500036 Brasov, Romania
    Department of Physical Education and Recreational Activities, Faculty of Physical Culture, University of Artemisa “Julio Díaz Gonzalez”, Alquízar 33700, Cuba)

Abstract

The tourism sector faces constant changes in consumption patterns, competition, and globalisation, which require strategic adaptations. In this sense, marketing and innovation are relevant factors in tourism research, guiding the development of innovative strategies and practices. In this study, we conducted a bibliometric analysis of scientific production on marketing and innovation in tourism using Web of Science and Scopus as reference databases. Productivity, impact and collaboration indicators were evaluated, and co-occurrence analysis, thematic maps and factor analysis were applied to identify trends and relationships between topics. The results show sustained growth in the literature in recent decades, identifying five main thematic clusters and emerging trends in technology, sustainability, and collaboration. Spain and China stand out as the countries with the highest scientific output in this field, supported by international collaboration networks. These findings provide a basis for future research on how innovation and sustainability can influence business practice and tourism planning.

Suggested Citation

  • Glessler Vladimir Ramos-Giral & Cristinel Petrișor Constantin & Rodolfo Pérez Lavandera, 2025. "Marketing and Innovation in Tourism: An Analysis of Scientific Production in Scopus and WoS," Sustainability, MDPI, vol. 17(24), pages 1-23, December.
    • Handle: RePEc:gam:jsusta:v:17:y:2025:i:24:p:11244-:d:1818680
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/17/24/11244/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/17/24/11244/
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:17:y:2025:i:24:p:11244-:d:1818680. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.