IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v17y2025i24p11206-d1817952.html

Organizational Dominant Logic and Strategic Diversification: The Mediating Role of BI&A Competencies

Author

Listed:
  • Mauricio Olivares Faúndez

    (Facultad de Ingeniería, Negocios y Ciencias Agroambientales, Universidad Viña del Mar, Viña del Mar 2580022, Chile)

Abstract

Business intelligence and analytics (BI&A) competencies are presented as a strategic factor in managing sustainable competitive advantage. Similarly, dominant logic is presented as a set of beliefs and practices within organizational culture, and strategic diversification is the degree of development for market diversification. This research explored whether BI&A competencies mediate the relationship between dominant logic and strategic diversification in a Chilean SME. This was a non-experimental study with a cross-sectional design. A non-probabilistic sample of 244 employees from the SME was collected. Three instruments were used to measure the variables: the Organizational Dominant Logic Scale, the Organizational Strategic Diversification Scale, and an instrument that measures BI&A competencies. The results identified a proactive dominant logic in the organization, moderate strategic diversification, and moderate consolidation in BI&A competencies. Likewise, in relation to the mediation analysis, it was found that the indirect effects were not statistically significant at the 0.05 level, while the direct effects were, therefore, proactive dominant logic is related to strategic diversification. In conclusion, BI&A competencies could not mediate the relationship between proactive dominant logic and strategic diversification.

Suggested Citation

  • Mauricio Olivares Faúndez, 2025. "Organizational Dominant Logic and Strategic Diversification: The Mediating Role of BI&A Competencies," Sustainability, MDPI, vol. 17(24), pages 1-22, December.
    • Handle: RePEc:gam:jsusta:v:17:y:2025:i:24:p:11206-:d:1817952
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/17/24/11206/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/17/24/11206/
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:17:y:2025:i:24:p:11206-:d:1817952. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.