Green Supply Chain Integration, New Product Launch Speed, and Green Innovation Performance: The Moderating Role of Enterprise Intelligence Level

Against the backdrop of the global manufacturing green transition, this study investigates the pathway through which green supply chain integration (GSCI) influences corporate green innovation performance. Grounded in the triple bottom line (TBL) theory, the empirical analysis is conducted using sample data from 364 manufacturing enterprises across 10 countries. It is important to note that a significant portion (56%) of the responses originated from China, providing a valuable but contextually specific perspective that should be considered when interpreting the results. Grounded in the TBL theory, our empirical analysis covers three key industries: electronics, machinery, and transportation components. The research examines two key relationships: first, the mediating role of new product launch speed (NPLS) in the links between GSCI (including green supplier integration, green customer integration, and green internal integration) and corporate environmental, financial, and social performance; second, the moderating effect of enterprise intelligence level (EIL) on the GSCI-NPLS relationship. This research validates the performance enhancement pathway of a market-responsive green product development model, whereby GSCI drives green innovation performance through accelerating NPLS, with EIL strengthening this acceleration effect, providing empirical support for manufacturing enterprises to optimize green supply chain management and improve green innovation efficiency.