Research on the Impact of Practical Teaching Quality in Chinese Agricultural Universities on Students’ Behavioral Intention to Serve “Agriculture, Rural Areas, and Farmers”

To address the issue of “studying agriculture but not engaging in agricultural work” in Chinese agricultural universities, this study developed a practical teaching quality framework based on the CIPP model. The framework includes four dimensions: goal identity, resource support, process experience, and ability and emotional gain. A questionnaire survey was conducted among 433 students majoring in agricultural economics and management. The study combined structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA) to explore how practical teaching quality influences behavioral intention to serve “agriculture, rural areas, and farmers”. The findings are as follows: (1) All four dimensions significantly positively influence behavioral intention, but the pathways differ. Process experience has the strongest direct effect (β = 0.51). Resource support (β = 0.125) and ability-emotional gain (β = 0.155) are partially mediated by student satisfaction, while goal identity is completely indirectly driven through satisfaction. (2) Three configurations for high behavioral intention are identified: the all-dimensional driven type (coverage 52.8%), the emotion-experience driven type (coverage 7.5%), and the experience-ability compensation type (coverage 12.5%), with an overall consistency of 93.46%; (3) The study confirms the applicability of the CIPP model and customer satisfaction theory in agricultural education. It reveals a multiple transmission mechanism of “quality–satisfaction–behavioral intention”. The study provides a theoretical basis and practical paradigm for constructing a precision practical teaching system and strengthening talent support for rural revitalization.