Technology-Enabled Traceability and Sustainable Governance: An Evolutionary Game Perspective on Multi-Stakeholder Collaboration

Ensuring product quality and safety is fundamental to sustainable production and consumption. With the rapid advancement of digital technologies such as blockchain and big data, quality and safety traceability systems have become essential tools to enhance transparency, accountability, and governance efficiency across supply chains. The sustainable functioning of these systems, however, depends on the coordinated actions of multiple stakeholders—including governments, enterprises, consumers, and industry associations—making the study of technological and institutional interactions particularly significant. This paper extends evolutionary game theory to the context of technology-enabled sustainable governance by constructing a tripartite game model involving government regulators, traceability enterprises, and consumers from both technological and institutional perspectives. Unlike existing studies, which focused solely on government regulation, this research explicitly incorporates the role of industry associations in shaping stakeholder behavior and integrates consumer rights protection mechanisms as well as the adoption of emerging technologies such as blockchain into the model. Analytical derivations and MATLAB-based simulations reveal that strengthening reward–penalty mechanisms and improving digital maturity significantly enhance enterprises’ incentives for truthful information disclosure; consumers’ verification and reporting behaviors generate bottom-up pressure that encourages stricter governmental supervision; and active participation of industry associations helps share regulatory costs and stabilize cooperative equilibria. These findings suggest that combining technological innovation with institutional collaboration not only improves transparency and strengthens consumer trust but also reshapes the incentive structures underlying traceability governance. The study provides new insights into how multi-stakeholder coordination and technological adoption jointly foster transparent, credible, and resilient traceability systems, offering practical implications for advancing digital transformation and co-governance in sustainable supply chains.