Integrating Sustainability into Cosmetic Product Development: An ANP-QFD Framework for Balancing Technical Excellence and Environmental Performance

The cosmetics industry faces mounting environmental pressure due to significant carbon emissions and pollution from daily product consumption, necessitating the systematic integration of sustainability into product development processes. This study develops an integrated decision-support framework combining Analytic Network Process (ANP) and Quality Function Deployment (QFD) with sustainability dimensions to guide cosmetics companies toward environmentally responsible operations. Using facial moisturizer development as a case study, the methodology transforms customer ecological expectations and technical requirements into prioritized design requirements through interdependent matrices (W C and W A ) and integrated weighting, incorporating both classical ANP priorities (α = 0.70) and sustainability E-Vector scores (β = 0.30). Statistical analysis confirms the independence of technical and sustainability dimensions (r = 0.127, p = 0.743), validating the additive integration approach. Results reveal that hybrid criteria combining regulatory compliance with environmental performance achieve top priority rankings, with the integrated model demonstrating 75–80% concordance with industry R&D priorities from leading cosmetic companies and parametric robustness across realistic weighting scenarios. The framework enables the systematic translation of consumer sustainability demands into operational strategies while preserving safety primacy. This ANP-QFD approach provides cosmetics managers with a quantitative tool for balancing environmental responsibility with market competitiveness, positioning sustainability as a strategic advantage in an evolving regulatory landscape.