Sustainability of Supply Chains Through Digitalization: A Study on the Romanian Restaurant Industry

The paper investigates the role of digitalization in strengthening the sustainability of supply chains in the Romanian restaurant sector. The starting point is the intersection between the pressures for digital transformation and the integration of sustainability principles. Digitalization, through advanced digital solutions, can strengthen traceability, reduce waste, and optimize resources, strengthening responsibility for economic efficiency and the environment. However, the implementation of these solutions in HoReCa remains disproportionate and faces barriers such as lack of digital skills, high costs, and resistance to change. The authors conducted a quantitative research study among restaurant managers in Romania. The research was complemented with two Principal Component Analyses (PCA) and a TwoStep Cluster Analysis. The role of the TwoStep Cluster Analysis was to identify a typology of restaurants according to managerial behaviors related to digitalization from a sustainable perspective. The results showed that digitalization is applied predominantly in inventory management, but less in the relationship with consumers and supply chain, where it would bring considerable benefits for sustainability. The study provides theoretical and practical contributions, highlighting the role digitalization has as a facilitator of sustainability and indicating recommendations for managers and decision-makers regarding professional training and financial support policies dedicated to sustainable digitalization.