From Leisure to Responsibility: Environmental Awareness of Domestic Tourists in Greece on Climate, Water Resources, and Renewable Energy Use

Countries encounter significant challenges in the context of the climate crisis, prompting the implementation of environmentally sustainable measures in vulnerable sectors such as tourism. Nevertheless, inadequate levels of public awareness often delay or—in certain cases—hinder the adoption of such measures. This study focuses on the tourism sector in Greece, which is particularly resource-intensive in terms of energy and water consumption, especially in regions frequently affected by extreme weather events. The study’s objective is to evaluate the level of environmental awareness and behavioral profiles of tourists. Firstly, our study provides a literature review addressing the tourism vulnerabilities related to climate change, the nexus between tourism and environmental pressures, the role of public awareness in shaping policy obstacles, and finally issues related to environmental social and individual responsibility and attitudes. Subsequently, a relevant survey was conducted using a structured questionnaire to outline the profile and preferences of home domestic tourists in Greece. Our results indicate a generally moderate to low level of awareness: approximately 80% of respondents believe tourism has minimal or no impact on climate change, while only about 15% endorsed the need for stricter regulatory measures. Moreover, our findings underscore a significant knowledge gap regarding ongoing challenges related to water resource management. Notably, respondents with higher levels of awareness exhibited more positive attitudes towards sustainability-oriented measures. Overall, our study indicates that enhancing environmental awareness through targeted campaigns and effective communication strategies is crucial. In this respect, cultivating the notion of the “responsible tourist” emerges as a key prerequisite for ensuring the long-term sustainability of the tourism sector in Greece, as a responsible tourist contributes to the long-term sustainability and the tourist profile of a destination for both visitors and residents.