AHP–Entropy Method for Sustainable Development Potential Evaluation and Rural Revitalization: Evidence from 80 Traditional Villages in Cantonese Cultural Region, China

Scientific assessment of sustainable development potential (SDP) and analysis of spatial heterogeneity mechanisms of traditional villages are crucial for promoting the synergy between cultural heritage conservation and rural revitalization strategies. With an emphasis on traditional villages in the Cantonese region, this study develops a thorough evaluation methodology that combines spatial analysis and multi-criteria decision-making. It aims to (1) systematically reveal the spatial differentiation characteristics of sustainable development potential; (2) develop and validate a combined weighting method that effectively integrates both subjective and objective weights; and (3) identify key driving factors and their interaction mechanisms influencing the formation of this potential. To achieve these objectives, the research sequentially conducted the following steps: First, an evaluation indicator system encompassing socioeconomic, cultural, ecological, and infrastructural dimensions was developed. Second, the Analytic Hierarchy Process and the Entropy Weight Method were employed to calculate subjective and objective weights, respectively, followed by integration of these weights using a combined weighting model. Subsequently, the potential assessment results were incorporated into a Geographic Information System, and spatial autocorrelation analysis was applied to identify agglomeration patterns. Finally, the Geographical Detector model was utilized to quantitatively analyze the explanatory power of various influencing factors and their interactions on the spatial heterogeneity of potential. The main findings are as follows: First, the sustainable development potential of traditional Cantonese villages exhibits a significant “core–periphery” spatial structure, forming a high-potential corridor in the Zhongshan–Jiangmen–Foshan border area, while peripheral areas generally display “low–low” agglomeration characteristics. Second, the combined weighting model effectively reconciled 81.0% of case discrepancies, significantly improving assessment consistency (Kappa coefficient above 0.85). Third, we identified economic income (q = 0.661) and ecological baseline (q = 0.616) were identified as key driving factors. Interaction detection revealed that the interaction between economic income and transportation accessibility had the strongest explanatory power (q = 0.742), followed by the synergistic effect between ecological baseline and architectural heritage (q = 0.716), highlighting the characteristic of multi-factor synergistic driving. The quantitative and spatially explicit evaluation framework established in this study not only provides methodological innovation for research on the sustainable development of traditional villages but also offers a scientific basis for formulating regionally differentiated revitalization strategies. The research findings hold significant theoretical and practical importance for achieving a positive interaction between the conservation and development of traditional villages.