Does Quality of Life Influence Pro-Environmental Intention? An Extension of Theory of Planned Behaviour

In light of escalating global environmental deterioration, studies on pro-environmental intention and behaviour with the ultimate goal of identifying contributing factors to minimise environmental issues are common. Theory of Planned Behaviour (TPB) is widely used to study environmental intentions and behaviours. However, how quality of life (QoL) influences these intentions and interactions among TPB’s own variables within a single research framework has not been thoroughly explored. Therefore, this study extends TPB by incorporating the four dimensions of QoL, as measured by the Control, Autonomy, Self-Realisation, and Pleasure (CASP-19) scale, to understand pro-environmental intentions from Malaysian viewpoints. In this study, quantitative approach was applied, and the data were collected from Malaysians aged 18 and above (N = 182) in Klang Valley, Malaysia. Using Partial Least Squares Structural Equation Modelling (PLS-SEM), a two-step approach was employed to assess the measurement and structural models. The findings confirmed Theory of Planned Behaviour (TPB) is a robust model for environmental studies showing that subjective norm and perceived behavioural control significantly influence attitudes toward pro-environmental behaviour, ultimately leading to pro-environmental intention. Interestingly, this study found no relationship between QoL dimensions and pro-environmental intention. Lastly, both theoretical and managerial implications were discussed, and research limitations and suggestions for future research directions were put forward.