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Developing a Comprehensive Survey System for Assessing MaaS Impacts on Travel Behavior: Design, Implementation, and Descriptive Insights

Author

Listed:
  • Ahmad Kotaem

    (Department of Civil for Engineering and Regional Design, School of Regional Design, Yoto Campus, Utsunomiya University, 7-1-2 Yoto, Utsunomiya 321-8585, Japan)

  • Nobuaki Ohmori

    (Department of Civil for Engineering and Regional Design, School of Regional Design, Yoto Campus, Utsunomiya University, 7-1-2 Yoto, Utsunomiya 321-8585, Japan)

  • Ahmed Mosa

    (Masarat Misr, 141 Orouba Axis, New Cairo 4731025, Egypt)

Abstract

This study presents the development and implementation of an integrated survey system designed to evaluate the impact of MaaS in the context of Cairo’s rapidly evolving urban landscape. The research employs a dual-survey methodology, combining an RP household travel survey with an innovative, context-aware SP experiment focused on MaaS. The system is tailored to address the complexities of Cairo’s formal and informal transport networks and the transformative potential of new public transit infrastructure associated with Cairo’s urban expansion and the introduction of the New Administrative Capital. The paper outlines the methodological framework, including the design of the survey instruments, drawing upon established guidelines and the integration of real-world transportation data for realistic scenario generation in the SP component. While this paper primarily focuses on the development of the survey system and its design principles, it also incorporates some preliminary findings from a 313-participant full-scale survey to illustrate the potential of this comprehensive approach for understanding current travel behaviour, socio-demographic determinants of mobility, and the prospects of context-aware SP data to assess user preferences for potential MaaS offerings. Results highlight the methodological advances in survey design for developing cities and aim to offer policy-relevant evidence for sustainable mobility interventions.

Suggested Citation

  • Ahmad Kotaem & Nobuaki Ohmori & Ahmed Mosa, 2025. "Developing a Comprehensive Survey System for Assessing MaaS Impacts on Travel Behavior: Design, Implementation, and Descriptive Insights," Sustainability, MDPI, vol. 17(18), pages 1-29, September.
    • Handle: RePEc:gam:jsusta:v:17:y:2025:i:18:p:8500-:d:1755168
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    References listed on IDEAS

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    1. Jariyasunant, Jerald & Carrel, Andre & Ekambaram, Venkatesan & Gaker, DJ & Kote, Thejovardhana & Sengupta, Raja & Walker, Joan L., 2011. "The Quantified Traveler: Using personal travel data to promote sustainable transport behavior," University of California Transportation Center, Working Papers qt9jg0p1rj, University of California Transportation Center.
    2. Ho, Chinh Q. & Hensher, David A. & Reck, Daniel J. & Lorimer, Sam & Lu, Ivy, 2021. "MaaS bundle design and implementation: Lessons from the Sydney MaaS trial," Transportation Research Part A: Policy and Practice, Elsevier, vol. 149(C), pages 339-376.
    3. Jariyasunant, Jerald & Carrel, Andre & Ekambaram, Venkatesan & Gaker, DJ & Kote, Thejovardhana & Sengupta, Raja & Walker, Joan L., 2011. "The Quantified Traveler: Using personal travel data to promote sustainable transport behavior," University of California Transportation Center, Working Papers qt678537sx, University of California Transportation Center.
    4. Melinda Matyas & Maria Kamargianni, 2019. "Survey design for exploring demand for Mobility as a Service plans," Transportation, Springer, vol. 46(5), pages 1525-1558, October.
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