Developing a Comprehensive Survey System for Assessing MaaS Impacts on Travel Behavior: Design, Implementation, and Descriptive Insights

This study presents the development and implementation of an integrated survey system designed to evaluate the impact of MaaS in the context of Cairo’s rapidly evolving urban landscape. The research employs a dual-survey methodology, combining an RP household travel survey with an innovative, context-aware SP experiment focused on MaaS. The system is tailored to address the complexities of Cairo’s formal and informal transport networks and the transformative potential of new public transit infrastructure associated with Cairo’s urban expansion and the introduction of the New Administrative Capital. The paper outlines the methodological framework, including the design of the survey instruments, drawing upon established guidelines and the integration of real-world transportation data for realistic scenario generation in the SP component. While this paper primarily focuses on the development of the survey system and its design principles, it also incorporates some preliminary findings from a 313-participant full-scale survey to illustrate the potential of this comprehensive approach for understanding current travel behaviour, socio-demographic determinants of mobility, and the prospects of context-aware SP data to assess user preferences for potential MaaS offerings. Results highlight the methodological advances in survey design for developing cities and aim to offer policy-relevant evidence for sustainable mobility interventions.