Promoting the Sustainable Development of Industrial Heritage Tourism Through Digital Intelligence: User Acceptance and Interface Design Research

With the deepening integration of cultural heritage preservation and tourism, the application of intelligent and digital technologies in industrial heritage tourism has increasingly become a research focus for promoting cultural sustainability. This study takes the Wuhan Iron and Steel Company industrial heritage in Wuhan, Hubei Province, China, as the research object. Based on the UTAUT2 model, a structural equation model was constructed to examine the factors influencing users’ behavioral intention, with technology anxiety introduced as an additional variable to explore the acceptance mechanism of intelligent and digital tourism platforms for industrial heritage. Through path analysis and mediation effect testing, the study proposes a platform design strategy of “technological adaptation–emotional resonance–behavioral guidance,” develops the platform interface design, and conducts a multidimensional evaluation using the fuzzy comprehensive evaluation method to verify its feasibility. The findings not only extend the applicability of the UTAUT2 model in the field of cultural heritage tourism at the theoretical level, but also provide practical pathways for optimizing user experience and guiding functional iteration of industrial heritage tourism platforms. Moreover, the study offers practical support for the revitalization, digital inheritance, and sustainable preservation of industrial cultural heritage, thereby fostering the integrated development of cultural value, social value, and the tourism industry.