Sustainable Competitive Advantage of Turkish Contractors in Poland

The burgeoning economic relationship between Türkiye and Poland, marked by a targeted $10 billion trade volume, has catalyzed significant Turkish engagement in the Polish construction sector. Ranked second globally in international contracting, Turkish firms are increasingly undertaking complex infrastructure projects in Poland, making it a critical European market to analyze. This study develops a comprehensive framework to identify and evaluate the sources of sustainable competitive advantage for Turkish contractors operating in this dynamic environment. The research adopts a qualitative, single-case study methodology, centered on the extensive project portfolio of a leading Turkish firm in Poland. The analytical approach is twofold. First, it employs Porter’s Diamond Framework to deconstruct the existing competitive advantages, revealing a shift from traditional low-cost models to a sophisticated synergy of superior labor management capabilities, strategic local partnerships, and expertise in complex project delivery. These strengths are shown to align directly with Poland’s critical needs, particularly its skilled labor shortage and ambitious infrastructure agenda. Second, a Foresight Analysis is conducted to map plausible future scenarios through 2035, addressing key uncertainties such as geopolitical shifts and the pace of technological adoption. The findings demonstrate that the sustained success of Turkish contractors hinges on their ability to deliver targeted value. The study concludes by proposing a set of “no-regrets” strategies—including accelerated ESG and digital up-skilling, forging deep local partnerships, and developing financial engineering capabilities—designed to secure and enhance their competitive positioning. The results provide an actionable roadmap for industry practitioners and valuable insights for policymakers fostering bilateral economic collaboration.