IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v17y2025i17p7919-d1741130.html
   My bibliography  Save this article

Touristic Behaviors of Generation Z: Reasons Behind the Reduction in Travel Among Young People

Author

Listed:
  • Patrycja Konieczna

    (Faculty of Economics and Finance, Wroclaw University of Economics and Business, 53-345 Wrocław, Poland)

  • Katarzyna Trybuś-Borowiecka

    (Faculty of Marketing and Tourism Management, Wroclaw University of Economics and Business, 53-345 Wrocław, Poland)

Abstract

In the context of increasing environmental and social challenges, sustainable tourism—and particularly awareness of climate-related threats—plays a crucial role in protecting the environment. Certain travel behaviors, such as inappropriate choices of transportation or vacation destinations, have a significant impact on it. Generation Z, defined as individuals born after 1995, stands out due to the cohort’s high environmental awareness and openness to new technologies, which may influence their tourism choices. The aim of this study is to verify hypotheses concerning the main reasons for travel reduction among Generation Z and to identify the relationships between selected demographic factors, such as place of residence and source of income, and the tourism activity of this social group. Statistical methods were employed, and a chi-square test was used to analyze the relationship between the decision to forgo travel and variables such as place of residence and source of income. The results indicate that place of residence and income source are not significantly associated with the likelihood of engaging in tourism in 2024. A considerable proportion of young respondents reported refraining from travel primarily due to a lack of free time. Financial and environmental concerns also played important roles. Tourism policy should therefore consider not only economic and spatial factors but also the growing ecological awareness, promoting sustainable forms of tourism and initiatives that enhance accessibility for diverse social groups.

Suggested Citation

  • Patrycja Konieczna & Katarzyna Trybuś-Borowiecka, 2025. "Touristic Behaviors of Generation Z: Reasons Behind the Reduction in Travel Among Young People," Sustainability, MDPI, vol. 17(17), pages 1-20, September.
    • Handle: RePEc:gam:jsusta:v:17:y:2025:i:17:p:7919-:d:1741130
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/17/17/7919/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/17/17/7919/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Alina Zaharia & Maria Claudia Diaconeasa & Laura Brad & Georgiana-Raluca Lădaru & Corina Ioanăș, 2019. "Factors Influencing Energy Consumption in the Context of Sustainable Development," Sustainability, MDPI, vol. 11(15), pages 1-28, August.
    2. Francesca Nocca & Martina Bosone & Pasquale De Toro & Luigi Fusco Girard, 2023. "Towards the Human Circular Tourism: Recommendations, Actions, and Multidimensional Indicators for the Tourist Category," Sustainability, MDPI, vol. 15(3), pages 1-22, January.
    3. Ying Ma & Yangganxuan Li & Fang Han, 2024. "Interconnected Eco-Consciousness: Gen Z Travelers’ Intentions toward Low-Carbon Transportation and Hotels," Sustainability, MDPI, vol. 16(15), pages 1-19, July.
    4. Federica Buffa, 2015. "Young Tourists and Sustainability. Profiles, Attitudes, and Implications for Destination Strategies," Sustainability, MDPI, vol. 7(10), pages 1-21, October.
    5. Mohsin Javed & Zuzana Tučková & Abdul Bashiru Jibril, 2020. "The Role of Social Media on Tourists’ Behavior: An Empirical Analysis of Millennials from the Czech Republic," Sustainability, MDPI, vol. 12(18), pages 1-19, September.
    6. Arthur Filipe de Araújo & Isabel Andrés-Marques & Lorenza López Moreno, 2025. "No Planet-B Attitudes: The Main Driver of Gen Z Travelers’ Willingness to Pay for Sustainable Tourism Destinations," Sustainability, MDPI, vol. 17(3), pages 1-23, January.
    7. Martine Selm & Nicholas Jankowski, 2006. "Conducting Online Surveys," Quality & Quantity: International Journal of Methodology, Springer, vol. 40(3), pages 435-456, June.
    8. Seabra, Cláudia & Dolnicar, Sara & Abrantes, José Luís & Kastenholz, Elisabeth, 2013. "Heterogeneity in risk and safety perceptions of international tourists," Tourism Management, Elsevier, vol. 36(C), pages 502-510.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Asongu, Simplice & Acha-Anyi, Paul, 2019. "Global Tourism and Waves of Terror: Perspectives from Military Expenditure," MPRA Paper 101793, University Library of Munich, Germany.
    2. Morenike Oluwatoyin Folayan & Roberto Ariel Abeldaño Zuniga & Oliver C. Ezechi & Brandon Brown & Annie L. Nguyen & Nourhan M. Aly & Passent Ellakany & Ifeoma E. Idigbe & Abeedha Tu-Allah Khan & Folake, 2022. "Associations between Emotional Distress, Sleep Changes, Decreased Tooth Brushing Frequency, Self-Reported Oral Ulcers and SARS-Cov-2 Infection during the First Wave of the COVID-19 Pandemic: A Global ," IJERPH, MDPI, vol. 19(18), pages 1-11, September.
    3. Shannon Davis & Andrey Shevchuk & Denis Strebkov, 2014. "Pathways to Satisfaction with Work-Life Balance: The Case of Russian-Language Internet Freelancers," Journal of Family and Economic Issues, Springer, vol. 35(4), pages 542-556, December.
    4. Shiwei Shen & Marios Sotiriadis & Qing Zhou, 2020. "Could Smart Tourists Be Sustainable and Responsible as Well? The Contribution of Social Networking Sites to Improving Their Sustainable and Responsible Behavior," Sustainability, MDPI, vol. 12(4), pages 1-21, February.
    5. Vicente Gea-Caballero & José Ramón Martínez-Riera & Pedro García-Martínez & Jorge Casaña-Mohedo & Isabel Antón-Solanas & María Virtudes Verdeguer-Gómez & Iván Santolaya-Arnedo & Raúl Juárez-Vela, 2021. "Study of the Strengths and Weaknesses of Nursing Work Environments in Primary Care in Spain," IJERPH, MDPI, vol. 18(2), pages 1-12, January.
    6. Philip R. Walsh & Rachel Dodds & Julianna Priskin & Jonathon Day & Oxana Belozerova, 2021. "The Corporate Responsibility Paradox: A Multi-National Investigation of Business Traveller Attitudes and Their Sustainable Travel Behaviour," Sustainability, MDPI, vol. 13(8), pages 1-20, April.
    7. Vendrell-Herrero, Ferran & Bustinza, Oscar F. & Opazo-Basaez, Marco, 2021. "Information technologies and product-service innovation: The moderating role of service R&D team structure," Journal of Business Research, Elsevier, vol. 128(C), pages 673-687.
    8. Yeneneh Tamirat Negash & Massoud Moslehpour & Pei-Kuan Lin & Shao-Chun Chiu & Yung-Yen Liu, 2021. "Mapping Generation Y Tourists’ E-Loyalty: A Sustainable Framework through Hierarchical Structure and Fuzzy Set Theory," Sustainability, MDPI, vol. 13(9), pages 1-22, April.
    9. Xiaoming Liu & Mei Xu & Huiling Zhou, 2022. "Analyzing the Spatio-Temporal Distribution and Network Structure of Ecotourism Flow in Zhangjiajie," Sustainability, MDPI, vol. 14(5), pages 1-19, February.
    10. Yilmaz Bayar & Mehmet Hilmi Ozkaya & Laura Herta & Marius Dan Gavriletea, 2021. "Financial Development, Financial Inclusion and Primary Energy Use: Evidence from the European Union Transition Economies," Energies, MDPI, vol. 14(12), pages 1-14, June.
    11. Ákos Münnich & Mátyás Kocsis & Mark C. Mainwaring & István Fónagy & Jenő Nagy, 2025. "Interview completed: the application of survival analysis to detect factors influencing response rates in online surveys," Journal of Marketing Analytics, Palgrave Macmillan, vol. 13(1), pages 202-217, March.
    12. Diego R. Toubes & Jaime Álvarez Torre & Arthur Filipe Araújo, 2023. "The Zika virus crisis during the 2016 Rio Olympic Games: a media cover analysis," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 10(1), pages 1-11, December.
    13. Rolf Becker, 2023. "Short- and long-term effects of reminders on panellists’ survey participation in a probability-based panel study with a sequential mixed-mode design," Quality & Quantity: International Journal of Methodology, Springer, vol. 57(5), pages 4095-4119, October.
    14. Dana Badau & Adela Badau, 2018. "The motric, Educational, Recreational and Satisfaction Impact of Adventure Education Activities in the Urban Tourism Environment," Sustainability, MDPI, vol. 10(6), pages 1-13, June.
    15. Pasindu T Jayakody & Wang Fei, 2025. "Impact of the Economic Crisis on the Tourism Attitude of the Young Generation in Sri Lanka," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(5), pages 5135-5150, May.
    16. Siying Chen & Zhixiong Tan & Maozhi Chen & Jingwei Han, 2024. "Knowledge Mapping of Tourism Footprint: A Bibliometric Review Based on CiteSpace," SAGE Open, , vol. 14(2), pages 21582440241, June.
    17. Andrea Serge & Johana Quiroz Montoya & Francisco Alonso & Luis Montoro, 2021. "Socioeconomic Status, Health and Lifestyle Settings as Psychosocial Risk Factors for Road Crashes in Young People: Assessing the Colombian Case," IJERPH, MDPI, vol. 18(3), pages 1-22, January.
    18. Camilleri, Silvio John & Cortis, Justine & Fenech, Maria Diandra, 2013. "Service Quality and Internet Banking: Perceptions of Maltese Retail Bank Customers," MPRA Paper 62492, University Library of Munich, Germany.
    19. Troise, Ciro & Corvello, Vincenzo & Ghobadian, Abby & O'Regan, Nicholas, 2022. "How can SMEs successfully navigate VUCA environment: The role of agility in the digital transformation era," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    20. Mary-Ann Cooper & Raquel Camprubí & Erdogan Koc & Ralf Buckley, 2021. "Digital Destination Matching: Practices, Priorities and Predictions," Sustainability, MDPI, vol. 13(19), pages 1-11, September.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:17:y:2025:i:17:p:7919-:d:1741130. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.