IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v17y2025i15p7144-d1719198.html

An Adaptation of the Quality–Loyalty Model to Study Green Consumer Loyalty

Author

Listed:
  • Thi Hoang Ha Tran

    (Institute of Business Management, Thuongmai University, 79 Ho Tung Mau, Hanoi 122801, Vietnam)

  • Tuan Le-Anh

    (Faculty of Business Administration and Tourism, Electric Power University, 235 Hoang Quoc Viet, Hanoi 10000, Vietnam)

Abstract

This research proposes an adaptation of the quality–loyalty model in which affective commitment is integrated as a key factor in the proposed framework. The study presented a comprehensive framework encompassing 11 hypotheses formulated from an extensive literature review. Empirical data collected from 679 environmentally conscious consumers predominantly residing in Vietnam’s three principal urban centers were employed to evaluate these hypotheses. The assessment was executed utilizing the partial least squares structural equation modeling technique. The results of this research authenticate the appropriateness of the integrated model in studying green consumption, verify the critical role of affective commitment in the newly introduced model, and identify the high impact of affective commitment on green loyalty intention and green purchase behavior. This research also shows that other factors of the quality–loyalty model have significant influences on affective commitment and green loyalty intention. Moreover, this study signifies the crucial role of green perceived quality in fostering affective commitment and green loyalty intention. Green perceived quality was identified as a key factor influencing green loyalty intention and played a crucial role in encouraging customers to purchase environmentally friendly products.

Suggested Citation

  • Thi Hoang Ha Tran & Tuan Le-Anh, 2025. "An Adaptation of the Quality–Loyalty Model to Study Green Consumer Loyalty," Sustainability, MDPI, vol. 17(15), pages 1-16, August.
    • Handle: RePEc:gam:jsusta:v:17:y:2025:i:15:p:7144-:d:1719198
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/17/15/7144/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/17/15/7144/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Hui-Ju Wang, 2017. "Determinants of consumers’ purchase behaviour towards green brands," The Service Industries Journal, Taylor & Francis Journals, vol. 37(13-14), pages 896-918, October.
    2. Estelle van Tonder & Daniël Johannes Petzer, 2018. "The interrelationships between relationship marketing constructs and customer engagement dimensions," The Service Industries Journal, Taylor & Francis Journals, vol. 38(13-14), pages 948-973, October.
    3. Cees J. Gelderman & Jos Schijns & Wim Lambrechts & Simon Vijgen, 2021. "Green marketing as an environmental practice: The impact on green satisfaction and green loyalty in a business‐to‐business context," Business Strategy and the Environment, Wiley Blackwell, vol. 30(4), pages 2061-2076, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Alessia Acampora & Michele Preziosi & Maria Claudia Lucchetti & Roberto Merli, 2022. "The Role of Hotel Environmental Communication and Guests’ Environmental Concern in Determining Guests’ Behavioral Intentions," Sustainability, MDPI, vol. 14(18), pages 1-23, September.
    2. Candan Özgün-Ayar & Murat Selim Selvi, 2025. "A Scale Development Study on Green Marketing Mix Practice Culture in Small and Medium Enterprises," Sustainability, MDPI, vol. 17(15), pages 1-40, July.
    3. Herberz, Mario & Hahnel, Ulf J.J. & Brosch, Tobias, 2020. "The importance of consumer motives for green mobility: A multi-modal perspective," Transportation Research Part A: Policy and Practice, Elsevier, vol. 139(C), pages 102-118.
    4. Lihong Chen & Kexin Qie & Hafeezullah Memon & Hanur Meku Yesuf, 2021. "The Empirical Analysis of Green Innovation for Fashion Brands, Perceived Value and Green Purchase Intention—Mediating and Moderating Effects," Sustainability, MDPI, vol. 13(8), pages 1-17, April.
    5. Hsiao-Ping Chang & Chun-Chieh Ma & Han-Shen Chen, 2019. "Climate Change and Consumer’s Attitude toward Insect Food," IJERPH, MDPI, vol. 16(9), pages 1-17, May.
    6. Shiela Mae C. Ilagan & Ardvin Kester S. Ong & Josephine D. German & Ma. Janice J. Gumasing & Kyla Marie P. Pabalan, 2024. "Holistic Antecedent Analysis of Behavioral Intention among Green Consumers in the Philippines: A Sustainability Theory of the Planned Behavior Approach," Sustainability, MDPI, vol. 16(10), pages 1-23, May.
    7. Tan, Lay Peng & Casidy, Riza & Arli, Denni, 2025. "Drivers of strategic green marketing orientation: An SME owner-manager perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
    8. Soukaina Abdallah-Ou-Moussa & Martin Wynn & Omar Kharbouch & Zakaria Rouaine, 2024. "Digitalization and Corporate Social Responsibility: A Case Study of the Moroccan Auto Insurance Sector," Administrative Sciences, MDPI, vol. 14(11), pages 1-27, November.
    9. Suha Fouad Salem, 2021. "Do Relationship Marketing Constructs Enhance Consumer Retention? An Empirical Study Within the Hotel Industry," SAGE Open, , vol. 11(2), pages 21582440211, April.
    10. Rodríguez-Rad, Carlos & Sánchez del Rio-Vázquez, María-Elena, 2023. "The relevance of participation Behavior, organizational Commitment, and attitudinal loyalty to the management of professional associations," Journal of Business Research, Elsevier, vol. 154(C).
    11. João M. Lopes & Micaela Pinho & Sofia Gomes, 2024. "From green hype to green habits: Understanding the factors that influence young consumers' green purchasing decisions," Business Strategy and the Environment, Wiley Blackwell, vol. 33(3), pages 2432-2444, March.
    12. Pankaj Tiwari, 2023. "Influence of the Green Brand Image on the Green Word of Mouth of Millennials: a Mediation Study on Banks," Public Organization Review, Springer, vol. 23(1), pages 59-78, March.
    13. Lyudmila Davidenko & Nurzhanat Sherimova & Saule Kunyazova & Maral Amirova & Ansagan Beisembina, 2024. "Sustainable Economy: The Eco-Branding of an Industrial Region in Kazakhstan," Sustainability, MDPI, vol. 16(1), pages 1-16, January.
    14. Makhabbat Ramazanova & Bartolomé Deyà Tortella & Anuarbek Kakabayev & Ana Maria Caldeira & Maria João Carneiro, 2023. "Do Sustainability Perceptions Affect Lake Destination Loyalty?," Sustainability, MDPI, vol. 15(18), pages 1-21, September.
    15. Mingjie Fang & Kum Fai Yuen & Diancen Xie & Xueqin Wang & Qiwei Pang, 2026. "Are we on the same page? Effects of sustainability orientation (in)congruence on sustainable shipping performance," Operations Management Research, Springer, vol. 19(1), pages 1-18, March.
    16. Ana Belen Tulcanaza-Prieto & Iliana E. Aguilar-Rodríguez & Chang Won Lee, 2022. "Customer Perception and Its Influence on the Financial Performance in the Ecuadorian Banking Environment," Sustainability, MDPI, vol. 14(12), pages 1-14, June.
    17. Mahak Sharma & Rose Antony & Konstantinos Tsagarakis, 2025. "Green, resilient, agile, and sustainable fresh food supply chain enablers: evidence from India," Annals of Operations Research, Springer, vol. 347(1), pages 13-39, April.
    18. Koryoe Anim-Wright & Rhodalene Amartey, 2024. "Examining the Effect of Brand Like and Brand Love on Brand Loyalty," International Journal of Business and Management, Canadian Center of Science and Education, vol. 19(2), pages 1-51, March.
    19. Surej P John & Richard Walford & Joseph Purayidathil, 2022. "Factors Affecting the Adoption of Social Media in Marketing of Higher Education: An Empirical Analysis," FIIB Business Review, , vol. 11(4), pages 422-437, December.
    20. Yang, Yefei & Chen, Jiayi & Lee, Peter K.C. & Cheng, T.C.E., 2023. "How to enhance the effects of the green supply chain management strategy in the organization: A diffusion process perspective," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 175(C).

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:17:y:2025:i:15:p:7144-:d:1719198. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager The email address of this maintainer does not seem to be valid anymore. Please ask MDPI Indexing Manager to update the entry or send us the correct address (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.