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Examining the Formation of Resident Support for Tourism: An Integration of Social Exchange Theory and Tolerance Zone Theory

Author

Listed:
  • Xue Qin

    (School of Management, Guizhou University, Guiyang 550025, China)

  • Shun Ye

    (School of Management, Zhejiang University, Hangzhou 310058, China)

  • Fuhua Xiang

    (School of Management, Zhejiang University, Hangzhou 310058, China)

  • Chunyan Wang

    (College of Economic and Management, Tarim University, Alar 843300, China)

Abstract

Resident support toward tourism is often analyzed through the lens of the “benefits vs. costs” paradigm within social exchange theory. However, empirical observations have shown instances where residents remain supportive despite costs outweighing benefits, challenging the conventional social exchange logic. To address this paradox, this study introduces the Tolerance Zone Theory. A conceptual framework has been constructed wherein the influence of negative tourism factors is contingent upon residents’ level of tolerance. This tolerance is, in turn, molded by the presence of positive outcomes derived from tourism. This framework was tested using survey data gathered from 514 residents in ethnic villages in Guizhou Province, China. The results validate the moderating effect of tolerance, demonstrating that high tolerance can mitigate the impact of negative tourism outcomes on resident support. Theoretical and practical implications are discussed.

Suggested Citation

  • Xue Qin & Shun Ye & Fuhua Xiang & Chunyan Wang, 2025. "Examining the Formation of Resident Support for Tourism: An Integration of Social Exchange Theory and Tolerance Zone Theory," Sustainability, MDPI, vol. 17(11), pages 1-21, May.
    • Handle: RePEc:gam:jsusta:v:17:y:2025:i:11:p:4921-:d:1665627
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    References listed on IDEAS

    as
    1. Alba Viana-Lora & Francisco Orgaz-Agüera & Minerva Aguilar-Rivero & Salvador Moral-Cuadra, 2024. "Does the education level of residents influence the support for sustainable tourism?," Current Issues in Tourism, Taylor & Francis Journals, vol. 27(19), pages 3165-3183, October.
    2. Maksim Godovykh & Ahmet Hacikara & Carissa Baker & Alan Fyall & Abraham Pizam, 2024. "Measuring the perceived impacts of tourism: a scale development study," Current Issues in Tourism, Taylor & Francis Journals, vol. 27(15), pages 2516-2532, August.
    3. Seyedeh Fatemeh Ghasempour Ganji & Lester W. Johnson & Samaneh Sadeghian, 2021. "The effect of place image and place attachment on residents’ perceived value and support for tourism development," Current Issues in Tourism, Taylor & Francis Journals, vol. 24(9), pages 1304-1318, May.
    4. Zengxian Liang & Hui Luo & Jigang Bao, 2021. "A longitudinal study of residents’ attitudes toward tourism development," Current Issues in Tourism, Taylor & Francis Journals, vol. 24(23), pages 3309-3323, December.
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