Analysis of Strategies to Attract Female Talent in the Software Development Industry

Historically, activities related to software development have been led by men, with weak participation from women. Currently, initiatives have been promoted to increasingly integrate women into this discipline. However, despite the known benefits of gender diversity in innovation and team performance, the visibility of women in this field remains weak. The primary objective of this article is to analyze strategies to attract female talent to the software development industry, aiming to reduce the gender gaps that women face. The methodology used in this work is based on several steps of systematic literature mapping, which seeks to provide a comprehensive overview of the literature on this topic, classify the findings, and offer a framework for future research in this area. The main findings highlight the need for organizational policies and work practices that promote gender equality, as well as the importance of early education and training in retaining female talent in the software industry. This study not only contributes to academic discourse but also suggests practical measures for industry professionals to foster a more inclusive and equitable work environment.