Sustaining the Character of Coastal “Sea Change” Destinations in a Post-Pandemic World

Many smaller coastal towns that rely on tourism for their economic survival have been badly impacted by the COVID-19 pandemic. Many have since rebounded, and in some, inbound migration has soared. Unfortunately, this influx of tourists and new residents brings with it increased development and associated environmental and social changes that often negatively impact the distinctive character and sense of place many of these places possess, which makes them attractive destinations in the first place. Protecting features in the landscape that define the character of these settlements and preventing future changes that would be incompatible with it will be crucial for the environmental, social, and economic sustainability of these ‘sea change’ settlements. Once the distinctive character of these places is lost, it is nearly impossible to recapture. This paper reviews the findings of a suite of studies previously undertaken by the author that explored the perceptions of residents in ten ‘sea change’ settlements, nine in Australia and one in Thailand, regarding how they perceived the character of their towns and what features they felt were compatible or incompatible with that character. In comparing the findings from these studies, a clear pattern emerged in that similar types of landscape features were consistently identified as supporting or detracting from the character of these towns. This allowed a typology of features salient to the character of these types of ‘sea change settlements’ to be formulated, providing insights into this intangible yet highly valuable resource of place character within the context of these types of settlements and establishing a basis for further research in other similar tourism-intensive coastal settlements.