IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i10p4152-d1395338.html
   My bibliography  Save this article

A Study on MBTI Perceptions in South Korea: Big Data Analysis from the Perspective of Applying MBTI to Contribute to the Sustainable Growth of Communities

Author

Listed:
  • Hyejin Lee

    (Division of Liberal Arts, Wonkwang University, Iksan 54538, Republic of Korea)

  • Yoojin Shin

    (Division of Business, Chosun University, Gwangju 61452, Republic of Korea)

Abstract

This study aimed to assess the potential contributions of the Myers–Briggs Type Indicator (MBTI) to the sustainable growth of communities by conducting a comprehensive analysis of social perceptions of the MBTI in South Korea through big data analysis. The investigation encompasses three primary stages: data collection, preprocessing, and analysis, involving text mining, network analysis, CONCOR analysis, and sentiment analysis. A total of 31,308 text data pieces (13.73 MB) from various sources, including news, blogs, and other sections of Naver and Google, over the past three years, were collected and analyzed using the keyword “MBTI”. Tools, such as Textom SV, UCINET, and NetDraw, were employed for data collection and analysis. The study’s key findings include the identification, through term frequency (TF) and TF-inverse document frequency analyses, of top-ranking terms, such as 16Types, 4Indicators, Test, Myself, OthersMBTI, Situation, and Contents. The CONCOR analysis further revealed six clusters, encompassing themes like interest in MBTI personality tests, application of 16 types in daily life, MZ’s MBTI consumption patterns, trending of MBTI characters, extension to K-Test, and professional use of MBTI. Moreover, sentiment analysis indicated that 68.5% of individuals in South Korea expressed a positive sentiment towards MBTI, while 31.5% conveyed a negative sentiment. The specific emotions identified included liking (Good Feeling), disgust, and interest, in order of prominence. In light of these findings, this study delineates a spectrum of perceptions regarding MBTI in South Korea, encompassing both positive interests and negative concerns. To ensure the responsible use of MBTI, it is imperative to implement reliable scientific testing and education, mitigate the potential harm of stereotyping, and reshape social perceptions surrounding MBTI usage. Only through these measures can MBTI genuinely contribute to the sustainable growth of communities without being confined to limiting stereotypes.

Suggested Citation

  • Hyejin Lee & Yoojin Shin, 2024. "A Study on MBTI Perceptions in South Korea: Big Data Analysis from the Perspective of Applying MBTI to Contribute to the Sustainable Growth of Communities," Sustainability, MDPI, vol. 16(10), pages 1-16, May.
  • Handle: RePEc:gam:jsusta:v:16:y:2024:i:10:p:4152-:d:1395338
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/10/4152/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/16/10/4152/
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:10:p:4152-:d:1395338. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.