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Risks in the Role of Co-Creating the Future of Tourism in “Stigmatized” Destinations

Author

Listed:
  • Tamara Gajić

    (Geographical Institute “Jovan Cvijić” SASA, Đure Jakšića 9, 11000 Belgrade, Serbia
    Institute of Sports, Tourism and Service, South Ural State University, Lenjina76, 454080 Chelyabinsk, Russia
    Faculty of Hotel Management and Tourism, University of Kragujevac, Vojvođanska 5a, 36210 Vrnjačka Banja, Serbia)

  • Dragan Vukolić

    (Faculty of Hotel Management and Tourism, University of Kragujevac, Vojvođanska 5a, 36210 Vrnjačka Banja, Serbia)

  • Marko D. Petrović

    (Geographical Institute “Jovan Cvijić” SASA, Đure Jakšića 9, 11000 Belgrade, Serbia
    Institute of Sports, Tourism and Service, South Ural State University, Lenjina76, 454080 Chelyabinsk, Russia)

  • Ivana Blešić

    (Institute of Sports, Tourism and Service, South Ural State University, Lenjina76, 454080 Chelyabinsk, Russia
    Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Miloš Zrnić

    (Academy of Applied Studies—The College of Hotel Management, Kneza Višeslava 70, 11000 Belgrade, Serbia)

  • Drago Cvijanović

    (Faculty of Hotel Management and Tourism, University of Kragujevac, Vojvođanska 5a, 36210 Vrnjačka Banja, Serbia)

  • Dejan Sekulić

    (Faculty of Hotel Management and Tourism, University of Kragujevac, Vojvođanska 5a, 36210 Vrnjačka Banja, Serbia)

  • Ana Spasojević

    (Faculty of Economics, University of Kragujevac, Đure Pucara Starog 3, 34000 Kragujevac, Serbia)

  • Maja Obradović

    (Faculty of Business Economics, Singidunum University, Danijelova 6, 11000 Belgrade, Serbia)

  • Ana Obradović

    (Faculty of Business Economics, Singidunum University, Danijelova 6, 11000 Belgrade, Serbia)

  • Ilija Savić

    (Faculty of Business Economics, Singidunum University, Danijelova 6, 11000 Belgrade, Serbia)

  • Jasmina M. Jovanović

    (Faculty of Geography, University of Belgrade, 3/III Studentski Trg, 11000 Belgrade, Serbia)

  • Mirjana Gajić

    (Faculty of Geography, University of Belgrade, 3/III Studentski Trg, 11000 Belgrade, Serbia)

  • Dobrila Lukić

    (Eighth Belgrade Grammar School, 71 Grčića Milenka, 11000 Belgrade, Serbia)

  • Željko Anđelković

    (National Museum Niš, 14 Generala Milojka Lešjanina, 18105 Niš, Serbia)

Abstract

The primary goal of this paper was to investigate the strength of the influence of different types of risk on the travelers’ intention to visit destinations in future, that are, prejudiced due to COVID-19, marked as “stigmatized”, “isolated”, or “risky destinations”. Field interview research was conducted at the “Belgrade Nikola Tesla Airport” (Serbia). The results obtained by multiple regression analysis showed that all types of risks influenced the intention of travelers, with financial risk showing a more significant impact. Canonical discriminant analysis indicated that men were most afraid of human induced risk, service quality risk, natural disaster and COVID-19 risk, and they chose safer destinations. Among the women, the biggest fear was financial risk, socio-psychological risk, and food safety risk. Older respondents and those under the influence of external factors decided on safer destinations, while financial status did not play a significant role in predicting the choice of destination. The selection of the destination according to the degree of security was determined by the ordinal regression methodology. The entire research presents a certain novelty, because so far in the numerous studies on the topic of the negative consequences of COVID-19 on tourism, there has been no discussion of stigmatized or risky destinations that received that epithet, and were therefore negatively and unfairly marked in the minds of tourists for future visits.

Suggested Citation

  • Tamara Gajić & Dragan Vukolić & Marko D. Petrović & Ivana Blešić & Miloš Zrnić & Drago Cvijanović & Dejan Sekulić & Ana Spasojević & Maja Obradović & Ana Obradović & Ilija Savić & Jasmina M. Jovanović, 2022. "Risks in the Role of Co-Creating the Future of Tourism in “Stigmatized” Destinations," Sustainability, MDPI, vol. 14(23), pages 1-19, November.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:23:p:15530-:d:980584
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    Citations

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    Cited by:

    1. Tamara Gajić & Ivana Blešić & Marko D. Petrović & Milan M. Radovanović & Filip Đoković & Dunja Demirović Bajrami & Sanja Kovačić & Ivana Jošanov Vrgović & Tatyana N. Tretyakova & Julia A. Syromiatniko, 2023. "Stereotypes and Prejudices as (Non) Attractors for Willingness to Revisit Tourist-Spatial Hotspots in Serbia," Sustainability, MDPI, vol. 15(6), pages 1-22, March.

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