IDEAS home Printed from https://ideas.repec.org/a/gam/jresou/v13y2024i3p34-d1343429.html
   My bibliography  Save this article

Reformulation of Persimmon Value-Added Model: Product Downstream Development Strategy for Farmers in East Java, Indonesia

Author

Listed:
  • Ayu Erfiana Asmy

    (Natural Resources and Environmental Management Study Program, Postgraduate School, Universitas Sumatera Utara, Kota Medan 20155, North Sumatra, Indonesia)

  • Abdul Rauf

    (Natural Resources and Environmental Management Study Program, Postgraduate School, Universitas Sumatera Utara, Kota Medan 20155, North Sumatra, Indonesia
    Agroecotechnology Study Program, Faculty of Agriculture, Universitas Sumatera Utara, Kota Medan 20155, North Sumatra, Indonesia)

  • Rahmawaty

    (Natural Resources and Environmental Management Study Program, Postgraduate School, Universitas Sumatera Utara, Kota Medan 20155, North Sumatra, Indonesia
    Forestry Study Program, Faculty of Forestry, Universitas Sumatera Utara, Kota Medan 20353, North Sumatra, Indonesia)

  • Badaruddin

    (Natural Resources and Environmental Management Study Program, Postgraduate School, Universitas Sumatera Utara, Kota Medan 20155, North Sumatra, Indonesia
    Sociology Study Program, Faculty of Social and Political Science, Universitas Sumatera Utara, Kota Medan 20155, North Sumatra, Indonesia)

  • Umrotul Khasanah

    (Faculty of Economics, Maulana Malik Ibrahim State Islamic University Malang, Kota Malang 65144, East Java, Indonesia)

Abstract

This research aims to reformulate the value-added model of persimmon fruit as an instrument to increase farmers’ income by developing a product downstream strategy. This research was conducted in Malang and Tulungagung in East Java through observation and interviews. Then, we used SWOT analysis technique (strengths, weaknesses, opportunities, and threats) to identify various factors in reformulating and developing strategies systematically. The results show that farmers must consider product diversification, improved quality and packaging, certification and label, increased nutritional value, marketing and promotion, network and partnership development, training and capacity building, access to capital and financing, research and innovation, and farmer empowerment. Then, in downstream development, it is necessary to carry out strategies in the form of increased production quality, sustainable agricultural practices, processed product development, preparation of partnerships with private parties, effective marketing and promotion, intelligent packaging, product diversification, logistics and distribution optimization, business and financial management, and organic and sustainable certification. This research also identified that persimmon fruit production has great potential, with a large amount land and a high amount of production. In addition, various downstream persimmon products in the form of processed food and beverages can provide significant added value and have the potential to increase farmers’ incomes.

Suggested Citation

  • Ayu Erfiana Asmy & Abdul Rauf & Rahmawaty & Badaruddin & Umrotul Khasanah, 2024. "Reformulation of Persimmon Value-Added Model: Product Downstream Development Strategy for Farmers in East Java, Indonesia," Resources, MDPI, vol. 13(3), pages 1-16, February.
  • Handle: RePEc:gam:jresou:v:13:y:2024:i:3:p:34-:d:1343429
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2079-9276/13/3/34/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2079-9276/13/3/34/
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jresou:v:13:y:2024:i:3:p:34-:d:1343429. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.