Product Design Decision-Making for Uncertain Environments: An Integrated Framework

High uncertainty in new product development is primarily driven by multidimensional risks arising from dynamic interactions among factors including customer requirements (CRs), design characteristics (DCs), and solution decisions. To effectively address decision-making risks in uncertain environments, an integrative framework is proposed incorporating the Best–Worst Method (BWM), Interval-Valued Intuitionistic Fuzzy Quality Function Deployment (IVIF-QFD), and the IVIF-VlseKriterijumska Optimizacija I Kompromisno Resenje (IVIF-VIKOR) approach. Initially, CRs are identified through market research and focus group interviews, with weights determined by the BWM to enhance consensus and efficiency in judgment. Subsequently, an IVIF-QFD model is constructed. This model effectively addresses the fuzziness in expert judgments during the translation of CRs into DCs, strengthening its expressive capability in uncertain environments. Finally, candidate solutions are generated for critical DCs, and the IVIF-VIKOR method is employed to rank these solutions, identifying the Pareto-optimal solution. The framework’s effectiveness is validated by a steering wheel design, in addition, sensitivity analysis and comparative experiments are employed to quantify the robustness of the framework against parameter variations. This paper not only theoretically establishes a collaborative decision-making paradigm for uncertain environments but also provides an operational end-to-end decision support toolchain.