A Machine Learning and Econometric Framework for Credibility-Aware AI Adoption Measurement and Macroeconomic Impact Assessment in the Energy Sector

Artificial intelligence (AI) adoption in strategic sectors such as energy is often framed in optimistic narratives, yet its actual economic contribution remains under-quantified. This study proposes a novel, multi-stage methodology at the intersection of machine learning, statistics, and big data analytics to bridge this gap. First, we construct a media-derived AI Adoption Score using natural language processing (NLP) techniques, including dictionary-based keyword extraction, sentiment analysis, and zero-shot classification, applied to a large corpus of firm-related news and scientific publications. To enhance reliability, we introduce a Misinformation Bias Score (MBS)—developed via zero-shot classification and named entity recognition—to penalise speculative or biased reporting, yielding a credibility-adjusted adoption metric. Using these scores, we classify firms and apply a Fixed Effects Difference-in-Differences (FE DiD) econometric model to estimate the causal effect of AI adoption on turnover. Finally, we scale firm-level results to the macroeconomic level via a Leontief Input–Output model, quantifying direct, indirect, and induced contributions to GDP and employment. Results show that AI adoption in Romania’s energy sector accounts for up to 42.8% of adopter turnover, contributing 3.54% to national GDP in 2023 and yielding a net employment gain of over 65,000 jobs, despite direct labour displacement. By integrating machine learning-based text analytics, statistical causal inference, and big data-driven macroeconomic modelling, this study delivers a replicable framework for measuring credible AI adoption and its economy-wide impacts, offering valuable insights for policymakers and researchers in digital transformation, energy economics, and sustainable development.