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A Decision Analysis Framework for the Identification and Performance Preservation of Strategic Products in the Supply Chain

Author

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  • Fatemeh Abbasnia

    (Department of Industrial Engineering, Shahid Beheshti University, Tehran, Iran)

  • Mostafa Zandieh

    (Department of Industrial Engineering, Shahid Beheshti University, Tehran, Iran)

  • Farzad Bahrami

    (Industrial Management Department, Faculty of Administrative Sciences and Economics, Arak University, Arak, Iran)

  • Pourya Pourhejazy

    (Department of Industrial Engineering, UiT–The Arctic University of Norway, 8514 Narvik, Norway)

Abstract

Background : This study develops a decision-making framework for the identification and performance preservation of strategic products using a non-parametric analysis of items within the product portfolio. Methods : Data Envelopment Analysis (DEA) and the sensitivity analysis of Inverted Data Envelopment Analysis (IDEA) are adapted to explore a new application area in growth product management. A field study from the retail sector of a developing economy is conducted to evaluate the method’s practicality. Results : This study suggests that the power of suppliers, product shelf life, and the ratio of sales to inventory are important supply chain considerations in identifying strategic products accommodated in Slow-Moving Consumer Goods (SMCG) supply chains. Conclusions : The field study shows that sensitivity analysis, in the new application area, provides insights for the identification and performance preservation of strategic items in a product portfolio. Data-driven solutions tailored to the operational needs of the case company and its different product categories conclude this article..

Suggested Citation

  • Fatemeh Abbasnia & Mostafa Zandieh & Farzad Bahrami & Pourya Pourhejazy, 2025. "A Decision Analysis Framework for the Identification and Performance Preservation of Strategic Products in the Supply Chain," Logistics, MDPI, vol. 9(3), pages 1-16, July.
    • Handle: RePEc:gam:jlogis:v:9:y:2025:i:3:p:89-:d:1692750
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